HELLO
We are SLYHEALTH. As a marketing agency, we specialize in meeting the unique requirements of the life sciences industry. With our expertise in consulting, strategy and creation, we develop effective communications for professionals, patients and consumers.
We
ARE
We are an owner operated agency based in Berlin with extensive experience in the pharmaceutical and life science industries.
We are proud to have successfully supported the largest pharmaceutical product launch during the COVID 19 pandemic. Specializing in product launches in the DACH region, we refresh established products and drive sales. At SLYHEALTH, we go beyond being a service provider; we act as a strategic partner.
The owners and CEOs: Mario Michael Schmidt, Annette Brandau, Thomas Brandau
We
Work
We work with national and international companies in the biotech, pharmaceutical, healthcare and life science sectors. Our clients range from start ups to medium sized companies and Big Pharma. We have experience in more than 15 indications, including:
/ Rare diseases
/ Vaccines
/ Cardiology
/ Oncology
/ Neuroscience
/ Urology
/ Respiratory diseases
/ Dermatology
Our mission – Excellence in Commercial Communication.
We are passionate about creative, targeted and thoughtful communications solutions across all audiences and channels. Our goal is to work with our clients to develop marketing solutions that not only impress, but also have a lasting impact. SLYHEALTH is the agency of choice for product launches, product communications, field activation and sales support.
Portfolio
Digital channels have now established themselves as integral components in the marketing mix for prescription products and specialist communication. In cooperation with experienced media expert Ihno Fokken, we offer our customers professional and independent media advice. This includes precise analyses, strategic planning and well-founded recommendations for optimised media presence and efficient use of the media budget.
/ Digital technical communication audit / Optimizing media circuits / Consulting on channel strategy / Development and implementation of a media strategy
Successful marketing campaigns are characterized by creativity, targeted communication and emotional impact. A sound understanding of the target group is crucial to present the message in such a way that it not only attracts attention but also creates a close connection to the product or service. SLYHEALTH provides comprehensive services for the development, implementation and rollout of campaigns aimed at healthcare professionals, patients and their families, and consumers.
/ Image /Product Introduction / Awareness & Education / Omnichannel Marketing (Print, TV, Digital, Radio) / POS/Up-selling & Cross-Selling /Dialogue & Direct Marketing
Branding is an integral part of every marketing campaign. The aim is to successfully market products and services. The targeted design and positioning of the brand plays a decisive role here. We develop key elements such as brand strategy, brand development, brand presence, brand message and brand promise.
/ Logo/Naming / Packaging Design / Style Guide & Brandbook / Image & Design Language / Rebranding /Design Systems / Templates
The relevance of content marketing is constantly increasing, particularly when it comes to reaching complex target groups in the pharmaceutical and healthcare industries. SLYHEALTH helps companies to use content marketing efficiently and effectively. We cover the entire spectrum, from content strategy to content planning, content creation, content distribution to team setup as well as advice on suitable tools and processes.
/ Content audit / Personas / Editorial plan/KPIs & Analytics / Platforms and tools (e.g. Veeva, IQVIA, AEM, Drupal, WordPress)
Omnichannel marketing focuses on how companies design personal and customer-oriented interactions. The integration of digital channels with traditional marketing and sales channels plays a decisive role here. This approach shifts the focus from pure product advertising on various channels to building meaningful relationships with professionals, patients, or consumers. Regardless of whether companies are just starting out or are already well advanced — SLYHEALTH offers the right solutions.
/ Customer Journey & Buyers Journey / Segmentation / Customer Experience (CX)/Personalized Content / Touchpoints & Channels
Workshops are a great way to share knowledge, solve problems, generate new ideas, and encourage collaboration. In our workshops, we offer an interactive and creative learning environment in which participants can actively participate. Our workshops are always individually designed and fun.
/ Brand Planning / Positioning & Repositioning / Design Thinking / Campaign Development /Launch Readiness / Brand Workshop/ Sales Workshop / Co-Creation (global & local, cross-functional)
Digital channels have now established themselves as integral components in the marketing mix for prescription products and specialist communication. In cooperation with experienced media expert Ihno Fokken, we offer our customers professional and independent media advice. This includes precise analyses, strategic planning and well-founded recommendations for optimised media presence and efficient use of the media budget.
/ Digital technical communication audit / Optimizing media circuits / Consulting on channel strategy / Development and implementation of a media strategy
Portfolio
We
Succeed
For reasons of confidentiality, we are not able to show cases here. However, as we know that our work and expertise is very relevant to companies and talents who want to work with us, we are happy to present our cases in a joint meeting.
Here we proudly present our awards recognizing SLYHEALTH.
Awarded by durch Pharma Tech Outlook
Poster / Merit
Brochure / Bronze
Employee Communication Program / Gold
Employee Communication Program / Silver
Vaccination Promotion / Silver
Total Public Relations Campaign / Bronze
Integrated Marketing Campaign / Merit
Integrated Marketing Campaign / Gold
Special Event / Merit
Special Event / Bronze
Excellent Brands / Product Brand of the Year / Winner
Excellent Brands / Health & Pharmaceuticals / Winner
Excellent Brands / Brand Integrated Campaign / Winner
Excellent Brands / Medical & Healthcare Brand / Winner
Healthcare Effie / Launch Campaign / Finalist
Integrated Campaigns / Launch Campaign / Award of Excellence
Integrated Campaigns / Professional Print / Award of Excellence
Professional Print / Medical Office Poster / Award of Excellence
Pharma / Gold
Patient Website / Gold
Vaccine Marketing / Gold
Total Digital Marketing Program / Merit
We
CUSTOMIZE
We
LOVE
& CARE
For each project, we assemble cross-functional teams of experts tailored to the task at hand. Our focus is on delivering the best results on time, within budget, and within scope. Depending on the project requirements, we can scale up to 100 people in a short period of time. When we take on the role of lead agency, we ensure smooth collaboration with vendors across multiple disciplines, including PR, events, media and technology, thus freeing our clients from agency management responsibilities.
We love what we do. Through our work, we strive to empower people to make better health choices and have access to healthcare that positively impacts their well being and quality of life. Our foundation is built on trusting relationships with business partners characterized by honesty and respect. We take responsibility for every project and budget we are entrusted with. Our mission is excellence in commercial communications.